We redefined the concept of the classic mattress with a playful tone of voice, managed social media campaigns to build an audience and optimize CPC to increase sales.
Wooby sets out to redefine how mattresses are sold, making the process seamless and stress-free by providing a streamlined online experience that ensures their customers will enjoy the process of purchasing such an essential household product.
Wooby offers an inspiring mission; it’s not only a mattress, it represents a refuge from the stresses of life with the highest quality, guaranteeing sleep satisfaction to users across USA.
Definity First built to sales funnel connecting with Wooby’s target demographic through social media. The campaigns have increased brand awareness, first-choice consideration, and overall sales.
Through social media channels, we redefined the classic concept of a mattress with a playful tone of voice that delivers the brand message, and we use Google AdWords campaigns to connect users and drive sales directly on their website.