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Boosting social media to reach and engage with millennials with dynamic and inspiring content.

One of the three principle philosophies of Nongshim is “sharing products with neighbors and pursuing happiness together.” This philosophy has been with Nongshim for the past 50 years, which is naturally rooted in its corporate culture. Definity First built the social media marketing strategy with this brand-promise as the defining our guiding principle.

Millennials are driven by trends, by tech, and influenced by what they discover via social media channels, Definity First utilized Facebook and Instagram to connect with the Nongshim audience.

How millennials interact in social media and what they like was one of the most important insights to develop a social media marketing campaign.

In addition to managing all social media channels for Nongshim USA, we integrated a successful influencers campaign on Instagram, which encourages their audience to interact with the brand that resulted in 10x engagement and 3x followers.


Globally Connected

Atlanta, GA

1372 Peachtree St NE, Office #3101, Atlanta GA, 30309

Austin, TX

600 Congress Ave Austin TX 78701

Houston, TX

1700 Post Oak Boulevard, 2 Blvd Place, Suite 600, Houston TX, 77056

Los Angeles, CA

312 Arizona Ave, Santa Monica, CA 90401

Monterrey, MX

Ave. Jose Vasconcelos #124 Pte. Col. Del Valle, San Pedro Garza Garcia, N.L. 66240

Saltillo, MX

Plaza Villa Bonita Int. 17-18 Blvd. Luis Donaldo Colosio 5560, Residencial Villa Bonita, Saltillo, Coah.

San Diego, CA

600 B Street Suite 300, San Diego CA, 92101

San Francisco, CA

7100 Stevenson Blvd, Office 10, Fremont CA, 94538